A Story of Family, Hard Work, and True Love

The origin of Rosa Farms can be traced back to the 1920’s, when the farmland was purchased by a hardworking couple, David Jocson and Rosa Magsaysay, from their lifetime savings. Back then, the 12.5-hectare farm was developed primarily into a rice field, and was referred to as Linoron which was the name of a nearby river.

David and Rosa would teach the values of hard-work and perseverance to their children, and to the younger generations. These values, coupled with a strong sense of social responsibility and integrity, became the foundation of the family, with the farm being a constant reminder of these important lessons throughout the years.

The farm witnessed the growth of David and Rosa’s family, having gone through different challenges through the decades, making the family stronger and more resilient.

The Pinatubo Eruption

However, in 1991, calamity struck. The eruption of Mt. Pinatubo caused the total devastation of the farm, burying the entire area deep in ash, leaving only a few surviving mango trees in the farm. But the resilient spirit and the lessons left behind by David and Rosa remained to uplift the family into rebuilding the farm, virtually from scratch.

After the devastation caused by the Pinatubo eruption, the grandchildren of David and Rosa began the rehabilitation of the farm, and started the development of a mango orchard, breathing new life into the farmland. By 2011, the farm would come to be known as Rosa Farms, under the management of Ding and Nelda Zulueta.

Only the Best and Sweetest Mangoes

On November 8, 2000, to ensure that only the best varieties of Carabao mango are to be planted in Rosa Farms, Farm Director Ding Zulueta and Consultant Bernie Dizon travelled to the National Mango Research and Development Center in San Miguel, Jordan, Guimaras to acquire some 5000 mango budsticks of their best strains (GES 73, GES 77, GES 84 and GES 85). These scions were then grafted onto local mango seedlings and planted in Rosa Farms in 2001.

Today, Rosa Farms is more than just a venue which provides you with the sweetest mangoes nurtured with patience, care, and True Love. The rich history of Rosa Farms reveals that it remains to be the symbol of David and Rosa’s family’s core values, hoping that these important life lessons transcend to the present generation and to the generations to come.

We hope that you find True Love here.